The name Adidas stands for competence in all sectors of sports around the globe. Adi Dassler is the company founder who have a tree guiding principles for the development in sports and shoemaking: To produce the best shoe to serve the needs of the sport, to protect the athlete from injury and to make the product durable. In 1920, Adi Dassler hires a two shoemaker and produces his first handmade training shoes which are the hand-made leather shoes. When Adi turn 23 of age, he convinced his brother to join his business and named Dassler Brother Shoe Factory, Herzogenaurach. Adi the quite, pensive designer and Rudolf the extrovert salesman.
It was October 2000 when the adidas-solomon presents an exciting new structure in New York for its core brand, adidas. Instead of the traditional divisional structure of Footwear and Clothing/Accessories, adidas now has tree divisions: Forever Sport, Original and Equipment. "Impossible is Nothing" is the central message of a global brand campaign that adidas launches in February 2004.
The tree divisional set-up established in 2000, has been very successful for adidas. Now, the divisional structure is evolving. At the core, there will be a two-divisional set-up of Sport Performance and Sport Style. Within Sport Performance, clear focus lies on Running, Football, basketball and other global performance categories.
Sport Style, compromised of the previous sport Heritage and Sport Style divisions, will specifically target the lifestyle consumer. Sports frames by Adidas Eyeglasses offer an unobstructed view of clear objectives. They are developed for an together with athletes, whose visions are the power that drives. Thus vision, protection, fit and durability are the central concepts that help to keep the sight of your personal vision. Adidas eyewear, support your vision.
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